A splash of inspiration - how Ikea are exploring a new ocean of possibilities

There’s an ocean of possibilities out there 🌊 🌊

Is it on your radar?

New tech is right at the heart of XM (Experiential Marketing) turning 2D adverts into something that is memorable and captures the imagination.

What’s the big Ikea?

🌊This is a great example from @ikeauk launching their new range of ocean themed products, it also links their digital presence to their physical space 💫

Adverts, adverts everywhere but…

🌊 While many advertising channels deliver a one off ad, which is forgotten a second later, XM places more emphasis on creating a talking point or memorable visual. This helps brands to create more meaningful connections with their target audience. 

‘X’(M) marks the spot

🌊Consumers are 85% more likely to buy from a business after participating in an event or experience like this (Agency EA’s ‘State of XM new research findings’)

Need some help? This is our jam, let’s chat!