Why the best service wins…

We loved this experiential marketing project from Barclays at this year's Wimbledon for 3 reasons - and they’re all around providing great service!

1 - it offers something iconic and FREE — delicious strawberries and cream — that customers usually have to pay for 🥂🍓

Giving away something people love—like strawberries and cream—just hits the sweet spot.

Research shows that offering freebies a real ace in the marketing game, as it can boost customer happiness by up to 60%, making them more likely to come back for more (Nunes & Dreze, 2018).

2 - it features an easy, accessible challenge with custom prizes, making engagement fun and rewarding 🎉

Keeping things simple and throwing in some personalised prizes is like a friendly rally—everyone can play! And studies show that when people have fun and feel rewarded, they’re more likely to serve up loyalty, with engagement rates jumping over 70% in some recent reports (Eventbrite, 2022).

*Image with thanks to Wimbledon’s Instagram

3 - it creates exclusive access areas that make visitors feel like VIPs, elevating the whole experience 🚪✨

Giving visitors a VIP lounge makes them feel special—like they’re sitting next to Beckham, on centre court! When you roll out the red carpet, people are 2.5 times more likely to keep coming back. (McKinsey & Company, 2021).

Soooo clever. Want to keep good service at the front of your customer’s minds or need help turning your brand into an unforgettable experience? CLICK HERE